Disclose Your Website Metrics with Zoho PageSense
Zoho PageSense provides businesses with web analytics to streamline their marketing efforts by giving them a comprehensive picture of website metrics and audience behavior. You’ll gain insights into how visitors land on your website, what actions they take on your pages, which pages achieve the most conversions, and much more.
- A/B Testing
- Heatmaps
- Funnel Analysis
Define Goals to Track Your Essential Website Metric
PageSense helps you track goals across multiple pages and platforms, allowing you to define the top-performing pages and gain insights on different elements. Set goals to track your website’s performance and meet your business objectives. You’ll be able to track specific elements like menus, dropdowns, links, button clicks, sign-up forms, and purchases.
- Track and measure key website metrics in real-time.
- Define the top-performing pages by comparing performance metrics.
- Monitor conversions based on geographical locations to get insights into regions.
- Adopt vigorous segmentation to find the most effective segments of your audience.
Analyze Your Funnel by Mapping Your Visitor Journey
By mapping out your customer journey, you can identify the pages that streamline the purchase process. Analyze how visitors navigate your website and pinpoint pages with high drop-off rates. Understanding audience behavior allows you to eliminate bottlenecks and optimize the visitor experience.
- Increase your website conversions by identifying the pain points.
- Generate segment funnel report.
- Set up your funnel steps and track your visitors through the website.
- Track multiple pages.
Utilize Heatmaps to Understand Your Audience Behavior
Zoho PageSense lets you understand how your audience interacts with your pages. Simply create a heatmap to track visitor clicks, scrolling depth, and time spent on different sections.
- Delve more into the details of your visitors’ engagement.
- Generate reports and filter them using pre-defined segments.
- View your heatmap across mobile, tablet, and desktop environments.
Maximize Conversions by Optimizing Your Website
PageSense helps you find the perfect place for your CTA. Test different layouts, site elements, images, and content to see what drives the most conversions. You’ll never be confused about where to place your call to action again!
- Create A/B test web page variations to compare conversion rates.
- Edit mobile, desktop, and tablet versions via an intuitive visual editor.
- Set revenue goals to compare each variation.
Showcase a Personalized User Experience
Personalize your website experience to give your visitors a unique user experience that meets their needs and demands. By understanding demographics, acquisition channels, past behavior, and browsing patterns, you can accelerate your website conversions.
- Set the criteria based on which you can show content to your target audience.
- Consolidate add-ons personalized to the browser of your visitors.
- Compare the performance of multiple experiences.
Interact with Your Visitors and Engage Them
Gather customer feedback through on-site and in-app polls, then use the insights to improve your website. Re-target your audience by sharing content they find interesting, sending transactional messages, and announcing new features.
- Create polls and conduct a Likert scale survey.
- Trigger push notifications for specific behavior of your visitors.
- Establish captivating and contextual pop-ups, slide-ins, and banners.
- Run Net Promoter Scores to make informed marketing decisions.