Reach, Engage, and Grow Your Audience with Zoho Campaigns
Zoho Campaigns is a comprehensive email marketing toolkit that allows you to connect with customers and leads, personalize your messages, and automate workflows for successful campaigns. You can tailor responsive designs, personalize your messages, and ensure your emails reach customer inboxes. This software helps you engage your audience and ultimately sell your products.
- Email Marketing Personalization
- Email Marketing Automation
- Email Marketing Delivery
Driving Personalization
With a drag-and-drop solution, you can dynamically change content, images, and call-to-actions. You can also personalize emails by addressing recipients by name, include videos, generate coupon codes, and much more
- Send personalized salutation.
- Merge tags to build relationship between leads and sales team.
- Add social share tags to your customers.
- Embed attracting visuals.
Track Your Contact Path and Activate Autoresponders
With a drag-and-drop solution, you can dynamically change content, images, and call-to-actions. You can also personalize emails by addressing recipients by name, include videos, generate coupon codes, and much more
- Follow up with your subscribers based on how they interacted with your previous messages.
- Plan your offers and promotion beforehand so that they can be delivered at the right time.
- Never miss an opportunity to interact with your audience.
- Focus your outreach for a closed group to deliver the right information.
A/B Testing
Zoho Campaigns lets you create different versions of your campaign based on segmentation, so you can deliver the right message at the right time. By using real-time A/B testing, you can see which version resonates best with your audience, allowing you to increase your conversion rate by understanding lead behavior.
- Vary the subject line, preheader text, and the content of message.
- Obtain insights from decisive reports on the opening and clickthrough rates of each version.
- Manually analyze the reports if needed to send the better email to the rest of your audience.
- Embed attracting visuals.
Zoho Email Marketing Automation
Leverage Drag-and-Drop Workflows
With Zoho Campaigns, you can create customized email workflows to encompass every marketing scenario. Impress your potential customers with a meticulous plan that starts with a warm welcome and engages them throughout their journey. Utilize pre-defined workflows for common occasions, and simply choose your strategy, create a workflow, and activate it to reap the benefits.
- Draw different paths and add actions and emails to specify when a contact should enter and leave the workflow.
- Enrich your contacts with relevant information during each stage of the sales funnel.
- Utilize workflows designed for e-commerce activities along with purchase and cart abandonment follow-ups.
- Be acquainted with your marketing strategy’s performance.
Track Your Contact Path and Activate Autoresponders
Zoho Campaigns helps you engage with your customers right from the start. You can track the progress of your lead nurturing campaigns, seeing where each contact is in their journey and how long it takes. To speed up the process, set up autoresponders to send out timely emails based on a schedule you preset. Make sure your emails resonate with your audience from the moment they sign up.
- Completely customizable layouts with images, content blocks, and social icons.
- HTML and plain text editor.
- Importing pre-designed HTML templates if needed.
- Responsive templates that render across many devices.
Zoho Email Marketing Delivery
Send Your Emails at the Optimal Open Time of Your Recipients
With Zoho Campaigns, you can create customized email workflows to encompass every marketing scenario. Impress your potential customers with a meticulous plan that starts with a warm welcome and engages them throughout their journey. Utilize pre-defined workflows for common occasions, and simply choose your strategy, create a workflow, and activate it to reap the benefits.
- Optimize your email send-time.
- Define a fixed time and zone to launch your email campaign.
- Send to a larger audience in batches to control your website traffic.
Apply the Best Practices for Email Cadence and Domain Authentication
By setting up email limits for your organizations, you can effectively turn a prospect’s interest into hard sales. Zoho Campaigns can help you create an effective strategy that maintains the rhythm, pace, and playbook of a successful email campaign. You can also enhance email deliverability, avoid domain misuses, and improve your sender reputation by using Zoho Campaigns to authenticate your domain.
- Set email sending policy and monthly, weekly, and interval limits.
- Authenticate you sender domain.
- Utilize multiple tools to manage email lists to reduce bounced emails.
