Bring Your Marketing and Sales on the Same Page with Zoho Marketing Automation
Zoho Marketing Automation can help your business grow by attracting new visitors, converting them into leads, and turning those leads into loyal customers. With the right tools, your organization can reach the top of your marketing game.
- Lead Generation
- Personalized Campaigns
- Increased ROI
Zoho Marketing Automation Features
Create Quality Leads and Orchestrate Their Journeys
By understanding your audience’s behavior, you can nurture them effectively, assess their readiness to purchase, and assign the best leads to your sales specialists. This allows you to offer the best experience from attracting them to closing a sale, helping your brand stand out and outperform the competition.
- Diversify the sources of lead generation.
- Keep your leads active and engaged by meeting their expectations and more.
- Add scores to leads to analyze them and identify the leads you can go ahead with.
- Guarantee the best leads for your sales team.
Utilize Every Opportunity to Generate New Leads
Building strong relationships with your leads is key to turning them into loyal customers. Go beyond traditional methods of grabbing attention and focus on creating excitement for your brand. The foundation for conversion lies in a positive connection with your audience.
- Build sign-up forms in your web pages, landing pages, and blog posts to collect details about your prospects.
- Create on-spot forms during one-on-one sessions and brand gatherings.
- Brilliant pop-ups to keep your visitors hooked to the pages they land on.
Target Your Audience Based on Your Lead Behavior
With Zoho Marketing Automation, you can understand your leads’ behavior and tailor captivating messages based on their preferences and interests. This allows you to provide the finest customer experience.
- Monitor the visitor behavior on your website and which pages they get hooked to.
- Track missed and achieved goals of your visitors for retargeting campaigns.
- Identify visitors who have unfinished payments or purchases by setting action flows.
Capitalize on Multi-Channel Marketing
Connect with your audience on the platforms they use and prefer to build brand awareness. Schedule your marketing activities across multiple channels, set a budget, and track your return on investment. Give your audience the power to choose how they connect with you and gather all their data in one place for easy access and follow-up.
- Create and send drip emails to capture the attention of your prospects.
- Zoho Marketing automation integrates with multiple SMS tools to reach your audience mobile easily.
- Maximize your reach to the audience through social media and offering promotions.
Come up with an Engagement Plan by a Remarkable Journey Builder
With Zoho Marketing Automation, you can understand your leads’ behavior and tailor captivating messages based on their preferences and interests. This allows you to provide the finest customer experience.
- Choose from pre-designed templates to save time.
- Build logical journeys to offer a personalized journey to your leaders.
- Track the performance of the lead journey with detailed reports.
